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SELECTED WORK / 2026Websites · Products · Applications
Independent product + growth studio

Selectedsystems.

Different businesses deserve different visual worlds. Every project here pairs a clear commercial job with its own interaction language.

Browse all 19 projects ↓
01 / 03WestbrookResidential electrical
Work index / 19 projects

Every project.
Its own logic.

Explore the work in any order.
Concepts, client work and our own products.

Apexline, beforeApexline, after
Fictional concept
Roofing · United States

Apexline

Roof trouble shouldn’t become home damage.

A photo-first inspection funnel that turns storm anxiety into a clear diagnosis, honest options and a booked visit.

  • Conversion UX
  • Interactive estimate
  • Lead capture

[ NGL VERB LAB / INTERACTIVE PRODUCT PREVIEW ]

Every verb.
Actually useful.

Verb Lab is available as a responsive website and a native iPhone app. Try this short demo, or open the full web version to study English and other languages.

01 Real searchable catalogs02 Native speech beside every form03 Reference turns into practice
Read the build story ↗︎Open the full Verb Lab website (opens in a new tab)Get Verb Lab on the App Store (opens in a new tab)
LIVE WEB PREVIEW / ENGLISH
9:41 ● ◔ ▰
NGL / VERB LABEN → EN

Every verb. Actually useful.

A native iOS language product built around lookup, pronunciation and active recall.

ESSENTIALused constantly
Explanation

be

быть / ser

PresentI am
PastI was
FutureI will be

Exist, remain or identify a person or thing.

Your business / next

Attention is only useful
when the system
can move it.

Show us the offer, brand or digital journey. We’ll identify where attention, trust, conversion or follow-up is leaking—and what should be built next.

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